COIT: Over 60 Years of Customer Cleaning
In 1950 as a small dry cleaner in San Francisco, COIT founder Lou Kearn began offering cleaning services, each backed by a 100 percent satisfaction guarantee. Today, COIT Cleaning & Restoration, is the nation’s largest and most experienced carpet cleaning, drapery, and upholstery cleaners, and has over 60 years of experience in the residential and commercial cleaning service industry through its nation-wide corporate and franchise locations. Servicing over 500,000 customers each year, COIT offers ten lines of service to both residential and commercial properties. Specializing in cleaning carpets, upholstery, drapery, tile and grout, air ducts, wood floors and natural stone services, COIT has also implemented a 24-hour emergency restoration service.
Using the most advanced truck-mounted cleaning system, COIT’s service team of specially trained and certified cleaners provides customers with a world-class experience. “Because we have ten lines of services, franchise owners have multiple opportunities to get into the home several times a year to offer various cleaning services and deepen the relationship with our customers,” President and CEO Bob Kearn says.
Adding ten new franchisees in the last two years, COIT currently has 40 franchisees throughout the United States and ten corporate divisions to create a company presence in 80 U.S. markets. To assist franchisees build their own business, COIT is continuing to expand into new markets with key areas available in 35 areas listed on the COIT website at www.coit.com. Interested candidates may fill out an online application and will receive a free franchising packet. Approved candidates will then be invited to attend a COIT Discovery Day. “We invite candidates to Discovery Day, an opportunity like a first date, where we meet and get to know each other,” Pat Saign, of the Franchise Marketing Department says. “Each candidate is very diverse, and each territory is diverse. We like to design our Discovery Days to meet the needs of the candidate and their market.”
Although not required, potential franchisees may have previous experience in the service industry. Franchisees attend COIT’s comprehensive two-week training program, and also benefit from ongoing training and support teams. COIT franchisees are backed by a powerful franchise system that includes a highly recognizable brand image, compelling marketing campaigns, multiple revenue sources, and an outstanding support system. The cost to purchase a COIT franchise ranges from $25,000 to $50,000, with the minimum market covering 100,000 households. COIT offers several franchise programs: Standard franchise, Conversion, Employee, and Veterans programs. The Conversion Program allows experienced business owners to convert their cleaning business to a national brand while also providing the opportunity to add new service lines to their business. The Employee Program offers COIT employees who have been with the company for more than three years, credit toward their franchise fee, and as part of the VetFran initiative, COIT provides veterans with a 20 percent discount off the franchise fee.
Targeting women ages 35-65, the company strategically markets to this niche through television, radio, and print campaigns, and sponsoring charities such as the Susan G. Komen Foundation. “One of the most important and effective ways to market is by being actively involved in your local community,” Saign explains. Today COIT is looking to work with individuals who have a strong desire to develop their own business, enjoy marketing, operating and building a business, and are comfortable investing in and managing multiple employees.
For more information:
Phone: Pat Saign, 800-243-8797 X108.