FOOD FRANCHISING FEATURE
Franchising is synonymous with the Food industry. It’s the first concept anyone considers because it’s one of the most successful forms of multi-business known in the economy.
Throughout the history of business, restaurants have been a staple part of the franchise industry and nowadays food has extended far beyond a meal. People know what they want and they want choice. The food industry now has to create numerous options for food and service to help keep up with the many demands of the many very busy and knowledgeable customers.
Food is the safest and most popular franchise option, because it is always in demand. In order to survive we need food and everyone depends on the market to supply this necessity.
People need to eat, all day, every day and a way to keep up with that demand is through vending machines. It’s sometimes an overlooked piece of furniture, but once that tummy starts grumbling, people will search to great lengths for the snack dispenser.
In the office, the hospital, the university, the airport- people are on the go and they want to have access to food at all times. They seek snack vendors, coffee vendors and though unrelated to food, there are now vendors offering electronics for the immediate demands of people.
Becoming a franchisee for a vending machine company allows for a lot of freedom and simplicity. Owners are usually provided clientele and it’s a form of automatic retailing- no employees, no schedules and no fuss.
However, with people having a better understanding of their health, the vending machine has come under scrutiny in the last few years. For the most part vending machines have unhealthy options and usually only accept change. In a world of plastic, that really limits the customer base.
However, with change comes adjustment. Vending machines with healthy and fresh options are becoming a franchise in itself and a preferred source of quick and easy satisfaction for towns and schools across the country.
The vending machine is easy, quick and a low maintenance option into the food industry. It’s a great consideration for those who want to continue a good work life balance while also being in control of their own schedule and profit to a certain extent.
Baked Goods industry
This type of franchise gives a mom and pop feel as soon as you walk through the doors. The smell of fresh bread can lure any customer and make them feel truly at home.
A bakery usually offers bread products, dough pretzels, cupcakes, cookies served up with some coffee. The bakery appeals to the masses, with a usual sit down area for their customers, while also offering catering and delivery services.
Though the baking industry focuses on one area of food, according to the American Society of Baking, the commercial baking industry brings in an annual revenue of close to $100 billion in 2012.
The baking industry can curve to any consumer needs by either making products more healthy, adding certain flavors, changing treats and beverages and providing options for certain diets and allergies.
Full- Service Restaurants
Some may say restaurants are the very beginning of franchising, with one of the first business models to duplicate and create chains, it is well-known in the world of franchising.
Restaurants are ever changing and evolve with the many demands of the consumer but one thing has never changed- people like a night out and everyone enjoys a visit to a restaurant.
From a fancy evening to a family get together, restaurants are where memories are made and have become a part of American culture. Walk down a busy street in the States and there are a wide variety of restaurants for the many choices of consumers.
In this case, the supply is relevant to the demand. Sales of full service or table service restaurants were forecasted to reach 219.69 billion U.S. dollars by the end of this year and that number has been increasing since 2009.
The average family is busy and working, they don’t have a lot of time to prepare a meal but they enjoy a break with their family. In fact, on average 194 restaurant meals are served per person in America annually. That is a whole lot of burgers.
Restaurant chains are found within a lot of institutes- offices, malls, theme parks because everyone has to eat. There are so many different restaurants, with different themes, foods and flavors making the choice a personal perk for any franchisee.
Though no background is necessary to become a franchisee, an interest in the food industry and a background in the business would be useful. Unlike other franchises, restaurants may take a bit more hard work and personal time from owners. That being said, for the most part well-established chains provide a lot of support through training both staff and franchisees, marketing and building.
Though full-service restaurants rely heavily on marketing, for the most part the brand and name are well- known and already well-liked. Keeping the product and layout consistent helps create a reliability and huge consumer base, but it also limits creativity for the franchisee.
Health food stores and supplements
The internet has provided a lot of information to a lot of people. With it has come a lot of health crazes that provide new markets. Whether gluten-free, organic or clean eating is actually healthier or not, it has help strengthen and build the health food industry.
Americans are concerned about their health, but a lot of people do not want to work hard for it. Health food franchises provide people with quick fixes, easy access while fulfilling their needs.
Once something is labeled as healthier, people want it. In fact, organic food sales increased 11.5 per cent in 2013. When the trend first took off, it grew 21 per cent in 2000. This decrease in sales proves that health trends are fickle and risky. Once something easier comes along, a business may become irrelevant. Health food stores can and should keep up with all the latest trends and appeal to the masses if possible.
It’s a great opportunity for someone who is passionate about health and enjoys a fast paced field that is always changing.
The food industry reaches far beyond the dinner table. Though most food franchises are well established and marketed, it can sometimes be high paced and demanding. Most franchisees have a lot of passion and love the industry, which creates a successful outcome. However, there are so many venues available that whatever the person’s interest, there is likely a similar market with food.
Whatever your palette, the option is there. Bon Appetite.
Look out for our next special feature: Food Franchising Part 2
About the Author: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.