HOME BASED FRANCHISING FEATURE

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Gina Gill

Technology truly is a part of our everyday lives. With the accessibility and affordability of smartphones, the internet and world wide communication is literally at the tips of everyone’s fingers.

This advancement in technology has helped increase the home based business model throughout the years. In 2011, over 19 million Americans worked at home, an increase from 16.5 million in 2008. A lot of jobs can be completed from the comforts of a living room couch and a home laptop.

Not only it is convenient to work from home but it is also easily accessible and more common nowadays.

Advantages

Because there is no retail venue for a home based business, the start up fee is usually significantly cheaper. Plus without the timeline for construction, after training, a franchisee can begin their business as soon as possible.

Those who work from home usually save money in food and gas, plus they do not have to endure traffic jams or construction on their way to work. In fact moving closer to your work can save a person up to $795 per mile, so one could only imagine how much is to be saved with the commute cut out of the equation all together.

Commute takes a toll on one’s physical and mental health, those who live closer to their job are more satisfied with their life overall compared to those who have longer commutes. Shortening your commute by 20 minutes might lower your risk of neck and back pain by 14%, obesity by 20%, and heart attack by 300%. When you work from a home office, the stress of commute is completely eliminated. Plus you can help out the environment but not sitting in back to back traffic with the exhaust running.

Becoming a franchisee can create a better work life stability and working from home creates more freedom, balance and flexibility. Everyone wants to spend more time with their family and a home based business can be the solution to arrange more downtime.

For a time home-based businesses were limited to a certain criteria, but with the advancement in technology, people are able to create a lot of different disciplines that are successfully maintained from the home office.  Franchisees are available from their cell phones and there are numerous means of communications to insure accessibility.

Home based businesses are more successful than a regular business. 70 per cent of home based businesses succeed within 3 years, while other businesses only succeed 30 per cent of the time. That is a substantial difference and a huge number for home based services.

Though there seem to be many pros to working from home, there is some serious self-discipline involved. You have to ask yourself if you are capable of creating a schedule and sticking to it. While your everyday life may interfere  with your work life, therefore you must ask can you create a distinction and seclude one from the other.  Would you want to remain confined to your home inclusively or do you need to work in a team environment?

Those considering a home business should consider their own abilities and needs from a job. 70 per cent of Americans said they would prefer to work from home, but are they actually capable?

A home office would be essential to establish separation, privacy and a work-like environment. A space that is dedicated to the franchise, allows family to identify when you are at work and an ability to ignore frequent visitors, if needed.

Below are three of the most common home base franchises:

Cleaning

While other families are finding themselves commuting and leaving the two income household to pay the bills, cleaning and cooking can become overwhelming. With more disposable income, people are willing to pay for the convenience of a cleaner.

Cleaning services include, yard work, carpet and upholstery and simple everyday chores. Cleaning is not limited to homes and independent cases, but can also reach retail services, hotels, businesses and corporations. The convenience with this type of franchise is the brand association. A lot of cleaning industries already have established customers and contracts and offer monthly services creating a consistent customer base.

Commercial cleaning is considered one of the fastest growing sectors of the cleaning market; the industry brought in $80 billion of revenue in 2008 and is projected to double at the end of this year. Businesses may come and go, but the buildings must remain clean no matter who runs the place. Cleaning has to be done and the larger the building, the more likely outside hiring will have to be set up for the service.

Running a cleaning business can be done from home, especially when a trustworthy staff has been created. Most cleaning franchises will help you build your staff according to their standards. Schedules and support can be provided from a cell phone or laptop.  Most cleaning services are mobile and employees will have access to the equipment and all necessities within their van. Franchises could also be responsible to provide a service, depending on the company or the franchisee’s desire to be on site.

Tutoring

One of the most frustrating chores for parents is homework. At the end of the day, everyone is tired and no one wants to do more school work. More and more people are relying on tutors to help their children excel, complete their homework, assistance with a difficult subject or simply support at the end of the day. Actually, 22 percent of parents with children between the ages of 11 and 16 have hired tutors.

Plus tutors are professionals in specific areas, so customers can target individual subjects. Franchisees can help the people of their community, all from the safety net of their own home. Running tutors and scheduling them out of your own office is convenient for everyone. Tutors can avoid wasting time coming into the office; employers can work with many professional’s schedules and hire the best person for the job at hand. Plus, there is no location necessary for tutors who are asked to go to the client’s home, therefore a franchisee located at their home is ideal for the business. Another huge bonus is no equipment is required so both franchisee and employees can maneuver easily.

Tutoring is growing at a rate of 15 per cent per year since 2001 and with a consistent increase, this type of home service is easy to maintain and provides a guarantee growth, as well as a great work-life balance. There are a lot of well-known tutoring systems available, which provides a brand name appeal and a huge customer base.

Computer Repairs

Once again people are willing to pay for convenience, everyone would much rather someone come to their home to fix their computer than go to a repair shop. A lot of other people are depending on their computers for their own business and need an immediate repair. Plus, we live in an immediate society, so people have difficulty waiting long for their computer to be fixed.

This is another easily accessible industry that can be managed while on the run or from the comforts of home. Schedules can be easily created, and equipment can be stored and accessed in a vehicle. Franchisees are a support system for their employers, who would be reliable professionals in the industry.

Home based systems may require some experience in a specific field, or none at all. Though it creates a huge amount of freedom, sometimes a franchisee may have to step up and perform a service at hand, when they are the only person readily available.

It takes a great amount of discipline to become successful and the line between work and home life could become faded. A franchisee may feel like they are constantly working or they may create a solidified distinction between the two.

Since technology is easily accessible and our phones are attached at the hip, it gives franchisees freedom to roam and work as they please but they may find themselves constantly working as well.

Home based business is a lot more common and more and more companies consider a home office ideal to avoid retail venues, which in turn create more options for home run businesses. People have the choice to start a franchise in a passionate field, rather than unfamiliar territory.

So, park your car in the driveway and pour a hot cup of coffee because going to work has never been so easy

About the Author: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

Look out for our next special feature: Food Franchising Part 1