Living Our Core Values: Spotlight on Tony Williams
Tony Williams has been in the automotive industry his entire life. In 2006, he joined Big O Tires, opening his first location in Phoenix after a 10 year career with Firestone.
Tony and his partners now own eight Big O locations in the Phoenix market.
Core Value: Deliver Legendary Customer Service
Tony’s passion for legendary customer service is standard operating procedure as he has built a culture of taking care of his team and they in turn take great care of each and every customer. A top performer year after year, Tony and his team are so focused on training their employees that they built a dedicated training center to ensure that their associates have access to the resources and education to better service customers.
Whether it is merchandising for a sale, cleanliness of the building, top-notch vehicle inspections, quality work in a timely manner, comfortable waiting area with all the amenities, Tony’s desire is to create the ‘WOW FACTOR’ in every aspect of his business. And the results speak for themselves – not only in the top line sales performance and his team’s morale, but in overall customer satisfaction and retention. Just last month, a customer sent Tony a gift card asking that he buy pizza for the team as a token of his appreciation for taking such great care of him.
After taking over a challenged location in Chandler, Arizona in 2013, Tony increased sales by 35% in just six months. There is no question that Tony has consistently been a top performer in the Big O system.
Core Value: Preserve Our Heritage As We Execute Our Future
Tony serves on Big O’s Franchise Advisory Council, his regional dealer committees as well as hosting or traveling to other stores across the Big O system to train fellow franchisees. To him, Big O means Big Family.
Core Value: Give Back to Our Communities
Tony is dedicated to giving back to the communities in which he serves. He sponsored the Relay for Life to benefit the American Cancer Society in Gilbert, AZ, raising more than $18,000 this year in addition to participating in several charity events sponsored by the Big O dealers in Arizona. Additionally, Tony has generously donated to the Big O Tires Scholarship Fund which awards educational funding for Big O employees and employees’ family members nationwide.
Tony and his wife, Fawn, have three children: Bryce, Melanie and Miley and live in Gilbert, AZ. He is truly a real life example of living Big O’s Core Values.